• 5 phrases that lead to a successful Kickstarter

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    And 5 that don’t!

    via Kicktraq

    Over at Georgia Tech the crowd funding boom has led to a pretty exhaustive study of over 45,000 projects on Kickstarter to look for common phrases among successful and unsuccessful projects. The results are pretty interesting. When reading the terms it seems a little obvious why some of them work and some of them don’t. I think the theme seems to be to remain positive and always speak positively about the project. But I recommend reading the full article to really get a grasp on why these terms can help or hurt your project.

    So you may be a comic artist who has locked themselves away in their room for a year with the desperate hope of creating a book that people might read, but your backers don’t have to know that! Convince them that you’re already awesome and your project is destined to exist so they’d better get on board now while they can!

    The research suggested that the language used by creators to pitch their project plays a major role in driving the project’s success, accounting for 58.56 percent of the variance around success. The language generally fit into the following categories:

    • Reciprocity or the tendency to return a favor after receiving one as evidenced by phrases such as “also receive two,” “pledged will” and “good karma and.”
    • Scarcity or attachment to something rare as shown with “option is” and “given the chance.”
    • Social Proof, which suggests that people depend on others for social cues on how to act as shown by the phrase “has pledged.”
    • Social Identity or the feeling of belonging to a specific social group. Phrases such as “to build this” and “accessible to the” fit this category.
    • Liking, which reflects the fact that people comply with people or products that appeal to them.
    • Authority, where people resort to expert opinions for making efficient and quick decisions as shown by phrases such as “we can afford” and “project will be.”

    – See more at: http://www.cc.gatech.edu/news/georgia-tech-researchers-reveal-phrases-pay-kickstarter#sthash.YrmndTBm.dpuf

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    Categories: Art, Comics, Design, Tabletop